Artificial Intelligence (AI) is rapidly transforming the way we approach SEO, and internal linking is no exception. AI tools, such as ChatGPT, are already proving invaluable in streamlining internal linking processes. While we’re still in the early stages, the potential for AI to revolutionize link building is immense. Below, I’ll share some of the effective […]
Artificial Intelligence (AI) and Internal Linking Read More »
When Google was first launched and quickly grew in popularity, it became apparent to many that they placed a high value on links in their evaluation of websites. This led SEO specialists to delve into how Google’s algorithms worked. In Google’s early days, there was a strong focus on links—especially on anchor text, which is
The Evolution of Link Building in Google’s Algorithm: From PageRank to AI Read More »
Earned links encompass all natural links. These are links you have earned and recommendations you have gained solely because others have found your website and deemed it attractive enough to create a link pointing to it. The reasons you have earned links can be many, but in one way or another, you have distinguished yourself
What is link building? Read More »
One of the straightforward tactics when working with link building is to take a look at your competitors’ link profiles. Here, you can often find inspiration for your own link-building campaign. You have probably heard this advice a million times before if you have read even a little about link building previously. However, it is
Competitor Link Analysis – Get Inspired by Your Competitors’ Links Read More »
A nofollow link is a link that carries the nofollow attribute. This attribute is used to tell search engines that the link is not being endorsed, but rather is just a reference. A nofollow link does not pass PageRank (Popularity), but PageRank is only one of several signals that a link can transfer.
What is a nofollow-link? Read More »
PageRank is the name of the link analysis algorithm that Sergey Brin and Larry (Lawrence) Page invented at Stanford University, and it is also the formula that led to the founding of Google. Many mistakenly believe that PageRank is no longer part of Google’s algorithms. It is important to understand that PageRank is one of
What is Googles PageRank and how is it calculated? Read More »
Guest blogging is about publishing your content on other people’s blogs. Here, you will typically get a link back to your own website in the author box, and if that’s not possible, you can always include it in the main text. However, most blogs now have an author box, and while you are at it,
Guest blogging as link building? Read More »
What is better to get; an image link or a text link? Generally, a text link, i.e., text that is marked and turned into an active hyperlink, is stronger than an image link1. Additionally, the ability to confirm what the content is about is significantly stronger with a text link. In an image link, you
Image links vs text links – Which matter most for SEO? Read More »
A link directory is a type of online library, also known as web directories or indexes. A link directory is essentially a web portal that contains links to other websites on the Internet. Some directories are limited to different niche areas, while others have a broad range of categories through which you can find various
What is a link directory? Read More »
Negative SEO refers to practices aimed at harming a website’s ranking on search engine results pages (SERPs). This can include various methods, including but not limited to, acquiring large amounts of spam links that lead to the target website. These activities are considered unethical and, in some cases, illegal, and can result in penalties from
What is negative SEO? Read More »
