Author name: Henrik Bondtofte

What is anchor text and why is it important in relation to link building?

An anchor text, also referred to as “anchor text,” is the clickable text that you highlight and turn into an active link. An anchor text should inform both users and search engines about what they can expect to find when clicking on the link – it should be both descriptive and explanatory at the same

What is anchor text and why is it important in relation to link building? Read More »